Italian excellence abroad: Npo Sistemi for Bracco Spa
In 2017, to celebrate its 90th anniversary, the Bracco Group created an exhibition entitled 'The Beauty of Imaging' to tell the story of the beauty of the human body as seen from the inside. The aim of the exhibition was to present diagnostic imaging, one of the main discoveries of modern medicine, through art and to make the content as popular as possible.
A few years later, on the occasion of Expo 2020 in Dubai, Bracco decided to represent its expertise in predictive and personalised medicine by declaring the same concept in an installation inspired by one of the two Riace Bronzes. The company, as Gold Sponsor of Padiglione Italia, presented to the Expo audience an immersive journey into life sciences and the future of imaging.
For the technological realisation, Bracco chose Npo Sistemi and Voome, who supported the company in the realisation of a giant of about 4 metres, with more than 225 overlapping LED tiles.
